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intercultural communication
Intercultural communication is a form of communication that aims to share information across different cultures and social groups. It is used to describe the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. Intercultural communication is sometimes used synonymously with cross-cultural communication. In this sense it seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Many people in intercultural business communication argue that culture determines how individuals encode messages, what medium they choose for transmitting them, and the way messages are interpreted. The European researcher Daniele Trevisani pointed out the semantic distinction between Intercultural and Cross-Cultural Communication should be clearly specified: Intercultural Communication properly refers to the study of the "interaction" between people from different cultures, while Cross-Cultural Communication specifically refers to the comparison of how people from different cultures communicate. In other words, Cross-Cultural Communication is a "static differential image" depicting differences in communication patterns across different cultures, while Intercultural Communication studies "dynamic interactional patterns", what happens when people from at least two different cultures meet and interact, and what "frames" are generated from this interaction, e.g. understanding vs. misunderstanding, agreement vs. disagreement, cultural adaptation vs. cultural isolation, emerging of "third cultures", conflict vs. cooperation, intercultural team cohesiveness vs. team misunderstandings, intercultural projects success vs. projects failure, emotional improvement vs. emotional deterioration, and any other relational outcome (Trevisani, 2005).〔Trevisani, Daniele (2005). ''Negoziazione interculturale. Comunicare oltre le barriere culturali''. Translated title: ''Intercultural Negotiation: Communication Beyond Cultural Barriers'', Milan, Franco Angeli, ISBN 9788846466006〕 In a broader sense, Intercultural communication encompasses cross-cultural communication, international communication, development communication, and intercultural communication's narrower referent, intercultural communication proper. With regard to intercultural communication proper, it studies situations where people from different cultural backgrounds ''interact''. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication plays a role in social sciences such as anthropology, cultural studies, linguistics, psychology and communication studies. Intercultural communication is also referred to as the base for international businesses. There are several cross-cultural service providers around who can assist with the development of intercultural communication skills. Research is a major part of the development of intercultural communication skills.〔http://communication-design.net/3-tips-for-effective-global-communication//〕〔http://definitions.uslegal.com/i/intercultural-communication//〕
== Cross Cultural Business Communication ==
Cross Cultural Business Communication is very helpful in building cultural intelligence through coaching and training in cross-cultural communication, cross-cultural negotiation, multicultural conflict resolution, customer service, business and organizational communication. Cross-cultural understanding is not just for incoming expats. Cross-cultural understanding begins with those responsible for the project and reaches those delivering the service or content. The ability to communicate, negotiate and effectively work with people from other cultures is vital to international business.
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